Sam Tyson Cert CII (FS)
Business Development Marketing Associate

Sam joined S&P in November 2021 as a Trainee Financial Administrator before progressing into his current Business Development role in October 2024. This transition was driven by his strong communication and presentation skills, developed through experience coaching individuals to achieve their goals, alongside a genuine passion for building relationships and engaging with new people.
Sam achieved his CII Level 3 Certificate in Financial Services which gives him a good foundation in the industry.
As our Financial Education lead, he helps raise awareness of financial wellbeing and education across a wide range of audiences including employees, students, and teachers. His enthusiasm for meeting new people and helping others access the right financial support is a key part of his role.
Outside of work, he is a keen tennis player and coach. He enjoys travelling to destinations across the globe, bringing the same energy and commitment to his adventures as he does to his professional life.